There is power in photography and fashion and it isn’t simply about showing pretty clothes; it’s about telling a story. In whichever form one chooses, the photographer is an artist and his medium is the image at the end – whether it is in its raw form or with some post-editing work. There is an end goal to photography. The key is to understand what you want to communicate and in what way or style would best be suited. This is where we get into the different styles/categories of fashion photography.